VC Stella Maris

TV Commercial using 3D + film.

VC Stella Maris
60" Commercial

Project: VC Stella Maris
Client: LiraPub (Brasil)
My Role: Design / Animation / Scene Direction /
Software: Cinema 4D / After Effects / 
Year: 2011
Direction:
Paulo Blob

Post Production / 2D-3D Animation / Design / Compositing:
Pauloblob

Filming:
Director: PAULO BLOB
Director of Photography: GERSON BARROS
Producer: ROSEANE CONCEIÇÃO
Costume/ Makeup: REGINA SILVEIRA
Camera Assistant: EDVALDO COSTA, RUBENILTON MOREIRA
Technician:MARCOS ANDRÉ COSTA
Production House: VTK VÍDEO PRODUÇÕES
Client: CONSTRUTORA HUMBERTO LOBO
Agency: Lira Publicidade
Sound Design:
Kleber Lindoso / PWR Comunicação

Production + Post Production: 27 Days
Making Of
The concept for this project was a teamwork. Almir Lira, CD of LiraPub contacted me to create a special commercial. Showed me some of the artwork they created including a still where a boy was laying on the floor, relaxed. Thoughtful.
Based on the a briefing we started creating the mais concept and we finally arrive on the boys dream to leave on a better place. With that on mind we started to develop the scenarios and the overall feeling.
Animatic

The animatic was produced in 4 days and used as base for the whole filming process. Instead of having printed storyboards I went straight to an animatic due to the tight deadline.
Filming
I had 2 days to film all the scenes. The actors are not actors and it was the first time the kid ever had been on a studio. 
Footage after 2 days filming
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